MyMarketingExperience is an engaging simulation for marketing students, set in the jeanswear industry. Playing in teams, you'll analyse the changing marketplace, set strategy for your company, take tactical actions and compete against each other in a fun yet challenging setting.

MyMarketingExperience enables you to put the theory of your textbooks into a real-world context. By immersing yourself in a virtual professional setting, you'll learn both how theory relates to practice and how to apply it effectively.

You'll experience the boost of making a good call and the less enjoyable implications of making a bad decision ‚Äď without encountering the real-life consequences.