MyStrategyExperience

MyStrategyExperience puts students on the board of directors in a global advertising agency. Working in teams within class groups, you'll compete against each other to make a strategic analysis of the business, put together a business plan and then make decisions on the future strategy of the company.

Used by a number of universities across the UK, MyStrategyExperience expertly combines the theory and practice of strategic decision-making in the realistic, controlled environment of a dynamic organisation and industry.

It’s no coincidence that MyStrategyExperience fits so well in to different learning environments and courses – it was carefully developed by simulation experts at Learning Dynamics, with input from authors of the bestselling book Exploring Strategy.

Our latest version is designed to further enhance your learning environment with updated agenda items, an improved look and a superior navigation system.