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Marketing Research, Global Edition, 10th edition
Published by Pearson (December 22, 2025) © 2026
- Alvin C. Burns Louisiana State University
- Ann Veeck Western Michigan University
£35.99
In this eTextbook — More ways to learn
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- More interactive. Bring learning to life with audio, videos, and diagrams.
- More memorable. Make concepts stick with highlights, search, notes, and flashcards.
- More understandable. Translate text into 100+ languages with one tap.
£44.99
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- Interactive digital learning experience
- Includes eText, Apps and study tools
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- Help when and where you need it
£75.99
Details
- A print edition
Title overview
Marketing Research offers a conceptual introduction to marketing research. It presents basic statistical techniques for analyzing market data, while equipping you with relevant job skills. Emphasizing practical applications, the authors explore global forces shaping marketing research today, including technological and philosophical influences such as AI and big data.
The 10th Edition was condensed to focus on the most essential tools and concepts. It adds XL Data Analyst, Excel-based analysis available to you at no added cost. A new Homespread Restaurant case study with an integrated dataset connects concepts across chapters while letting you participate in a complete marketing research project.
