Meet: Julia Shalet, Product Doctor

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Author of The Really Good Idea Test

Julia Shalet is an award-winning innovator, who has managed high-value product portfolios & brought many successful new ideas to market across a broad range of sectors. She helps people move their ideas forward often through hands-on workshops & “idea to good idea” research. She also teaches at UCL, the Chartered Institute of Marketing & helps PhDs nationwide to find commercial opportunities in their research. 

The Guardian called her “one of Britain’s new radicals”, she was named in Harper’s Bazaar as a “top entrepreneur under 40” & she has been interviewed by the BBC.  

Her book, The Really Good Idea Test, is a 2021 Axiom Business Book Award winner & it has also been published in German.