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Consumer Behaviour: A European Perspective

Michael R. Solomon, St Joseph's University, and University of Manchester, UK

Michael R. Solomon, St Joseph's University, and University of Manchester, UK

Margaret K. Hogg, Margaret K. Hogg ,Ph.D., holds the Fulgoni Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS)

Søren Askegaard, Søren Askegaard, is Professor of Marketing at the University of Southern Denmark and an Associate Editor of The Journal of Consumer Research.

Gary Bamossy, Gary J. Bamossy, Ph.D., is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C.

©2019 | Pearson Higher Education

Format   Paper
ISBN-13:  9781292245423
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Solomon, Bamossy, Askegaard & Hogg

©2016

  Paper