Title overview
Support your students' learning by helping them grasp the theory and techniques of research methods used in business.
Doing Research in Business Management, 2nd edition, teaches the basic principles of research methods in an easy-to-follow way. Covering all the areas of research, from writing a research proposal, to completing an entire research project, the text guides your students through each step with clear explanations to ensure they get a firm grasp on the principles behind practice.
Updated with new learning tools and the latest available information in the field, this text equips your students for journeys to successful future careers.
This edition includes a Companion Website.
" target="_blank">Companion Website.Hallmark features of this title
A methodical structure and friendly style make the text highly accessible.
- The authors' concise writing style draws out the key points in an easy-to-follow way.
- The logical structure takes your students through all the areas of research, from reviewing secondary data or literature, or writing a research proposal, to completing an entire research project.
- Clear explanations with applications of the topic in hand guide your students through each step.
A range of inbuilt features help consolidate your students' understanding.
- 'Definition' boxes explain key words and terms.
- 'Research in practice' boxes show how the research is used in real life.
- Clear tables and diagrams avoid confusion and present the information in a reader-friendly way.
New and updated features to this edition
This 2nd edition has been revised with the aim of providing students with a stronger learning experience. Updates include:
Extra features
- Fully updated boxes (such as 'Research in Practice') draw from the latest information.
- Addition of a glossary at the end of the book help students master technical jargon.
A revised text
- Updated with the most current research methods (including online research) to give your students the competitive edge.
- The authors have also undertaken a fresh exploration on the philosophy of research, encouraging students to think around the subject.
New sections added to this edition
- An expanded chapter on secondary data has been added.
- A fully revised discussion of hypothesis testing (quantitative analysis) with easy-to-understand qualitative analysis.
Table of contents
About this book
About the authors
Acknowledgements
- Choosing your research topic
- Reviewing the literature
- Managing the research process
- Using secondary data
- Choosing your research design
- Collecting data
- Analysing data
- Writing and presenting the research proposal
Bibliography
Appendix
Index
Author bios
Mark Saunders is Professor of Business Research Methods at Birmingham Business School, University of Birmingham.
Philip Lewis is a former Principal Lecturer at The Business School, University of Gloucestershire.
Need help?Get in touch
Play
Pearson eTextbook: What’s on the inside just might surprise you
They say you can’t judge a book by its cover. It’s the same with your students. Meet each one right where they are with an engaging, interactive, personalized learning experience that goes beyond the textbook to fit any schedule, any budget, and any lifestyle.