5 tips to find out if you have a good idea

Written by Julia Shalet, Product Doctor

Do you have ideas but don’t do anything with them? Or maybe you are worried about wasting your efforts on a flop? Well let me tell you straight: The biggest reason new ideas fail is because the innovator (person with the idea) invests time, money and effort building solutions without properly understanding what the customer really wants and needs. Now you know this, here are some tips to help you gather evidence, make decisions before you move forward.