Why is reading important?

Studies show that reading for pleasure makes a big difference to children’s educational performance. Here’s how you can get your child off to a great start.

Evidence suggests that children who read for enjoyment every day not only perform better in reading tests than those who don’t, but also develop a broader vocabulary, increased general knowledge and a better understanding of other cultures.

In fact, reading for pleasure is more likely to determine whether a child does well at school than their social or economic background.

"Reading for pleasure is the single biggest factor in success later in life, outside of an education. Study after study has shown that those children who read for pleasure are the ones who are most likely to fulfil their ambitions. If your child reads, they will succeed - it's that simple."

- Bali Rai

Most importantly, talk to your child. Spend time with them, doing simple activities (like cooking and making things). As you talk about what you’re doing, you are helping them to learn new words. Later, when they see words written down, they’ve already heard them and know what they mean.

Download our guide

Enjoy Reading guide for parents