BTEC Marketing+ is a new digital resource to accompany the BTEC International Level 3 in Marketing. With content from the School of Marketing, the unit videos are simple, modular and reusable. Ideal for blended learning delivery, this cutting-edge online resource gives your learners videos, infographics, case studies, work activities, self-learning quizzes and more, to enhance and secure learning aims of the qualification.
BTEC Marketing+ is tailored to support learners who are studying the BTEC International Level 3 in Marketing.
To enrich learning, learners have access to a range of digital resources:
- Videos feature marketing industry leaders, who discuss the fundamental principles underpinning the practice of marketing, the changing role of marketing and how to be more customer centric.
- Infographics, charts and diagrams include the role of market research, types of data, the marketing environment, customer behaviour and the marketing mix, and more.
- Marketing case studies including Uber, McDonalds, Uniqlo and Lego enable students to apply these principles of marketing.