FAQs
Find answers to frequently asked questions about MyMarketingExperience 2.0.
Find answers to frequently asked questions about MyMarketingExperience 2.0.
A marketing simulation is an interactive, online learning experience where students manage a simulated company. Unlike static case studies, simulations respond dynamically to student decisions and require students to react to changing market conditions over time, allowing students to apply theory continuously, rather than analyse a fixed scenario, providing a more authentic experience.
In MyMarketingExperience 2.0, students work in teams to run a jeans brand, analysing a competitive market, setting strategy, making marketing decisions, and competing against other teams in a controlled, realistic environment. Throughout the simulation, students must make decisions, see the outcomes, and adapt their strategy based on results and feedback. The simulation runs over eight rounds, each representing one quarter of a financial year. In each round, teams:
The simulation is designed for both undergraduate and postgraduate business and marketing students taking introduction to marketing, marketing strategy or marketing management modules.
The simulation covers:
As well as helping students to develop a key understanding of the practical application of core marketing concepts and strategies, it also helps students to develop essential employability skills such as:
MyMarketingExperience 2.0 is primarily designed to be a team‑based exercise, with students collaborating in groups and competing as ‘companies’ within the same market. This allows students to develop essential soft skills such as teamwork and communication.
However, the simulation is flexible, and it can be set up by lecturers for students to play individually if that is more suitable for their cohort.
The simulation represents two years of in-game time across eight business quarters, with each round of the game representing one quarter. In real‑world delivery, the duration is flexible and can be tailored to your teaching design. The majority of our users run this as either:
Our customer success team can work with you to advise the best delivery solution for your course.
Results are automatically calculated meaning that instructor involvement can be focused on guidance, discussion, and setting additional assessments, rather than manual data processing. Lecturers can use class time to:
My Marketing Experience 2.0 is typically assessed in several ways. The marketing plans that students create through to process of the game are often used to inform class presentations or other activities for assessment. Below you will find some assessment ideas:
Yes, our Customer Success team will support with both the initial setup of the simulation and any troubleshooting that may be needed throughout your use of the simulation. We can also provide in person support to help with student registrations if required.
To find out more about MyMarketingExperience 2.0 and/or arrange a demonstration, please use the following link to find your local representative: