FAQs

In MyMarketingExperience 2.0, students work in teams to run a jeans brand, analysing a competitive market, setting strategy, making marketing decisions, and competing against other teams in a controlled, realistic environment. Throughout the simulation, students must make decisions, see the outcomes, and adapt their strategy based on results and feedback. The simulation runs over eight rounds, each representing one quarter of a financial year. In each round, teams:

• Analyse market data and news bulletins
• Set strategic decisions
• Take tactical actions across the marketing mix
• Receive automatically calculated results and rankings

The simulation is designed for both undergraduate and postgraduate business and marketing students taking introduction to marketing, marketing strategy or marketing management modules. 

The simulation covers: 

• The 7Ps of marketing 
• Segmentation, targeting, and positioning 
• KPIs and marketing objectives 
• Market analysis, competitor analysis, and customer analysis 
• Marketing strategy and marketing mix decisions 
• Digital and Social Media Marketing  

• Practice of applying marketing theory to real‑world business decisions 
• Understanding of how competitive forces operate in a marketplace 
• Practice of constructing and executing a marketing plan 
• Developing transferable skills such as teamwork, communication, and critical reflection 
• Building commercial awareness in a safe learning environment 

As well as helping students to develop a key understanding of the practical application of core marketing concepts and strategies, it also helps students to develop essential employability skills such as:

• Decision‑making
• Analysis and critical thinking
• Teamwork and communication
• Strategic planning

• To gain a greater understanding of a marketing management function within a global company. 
• To develop effective team-working, analytical, strategic, and creative skills.  
• To grasp the importance of creating a marketing strategy and setting SMART objectives and KPIs 
• To utilise the full marketing mix to increase sales within the target audience