MyMarketingExperience 2.0
Enhance Your Marketing Teaching with Experiential Learning
Still using the previous version?
View MyMarketingExperience 1.0
Experiential learning that makes marketing real
MyMarketingExperience 2.0 brings marketing concepts to life through an interactive, team-based simulation that fits seamlessly alongside Pearson marketing textbooks and course materials.
What is MyMarketingExperience 2.0?
MyMarketingExperience 2.0 is a game‑based marketing simulation in which students run their own jeans company and experience the full marketing decision‑making process in a competitive market. Across eight rounds, student teams apply their marketing knowledge to make strategic and tactical decisions, seeing first‑hand how those choices shape performance and outcomes.
Key Learning Features
What lecturers say
“Students feel that they have learned more about the marketing process and the importance of really understanding the consumer to be able to make good marketing decisions during the simulation than during classical courses.”
Ivana First Komen, Associate Professor, University of Rijeka
“Having used MyMarketingExperience with both large and small cohorts, including professionals and pre‑career students, I’ve found it highly effective in bringing real‑world marketing challenges and solutions into a structured, engaging classroom setting.”
Dr David Cook, Senior Lecturer Marketing, Nottingham Trent University
Ready to see MyMarketingExperience 2.0 in action?
Book your demo today.
