It is more important for a team to hit its KPIs than make sales - the simulation judges teams on their good marketing decisions rather than purely on revenue earned. They will still score some points for making sales, but students must make sure those sales are within their target market to score the most points.
If a team asks you why they are scoring badly, there are a few responses you can give that should cover most cases:
- Are you making consistent decisions? Remember that once you've picked your target market, every decision you make should be aimed at selling to that group of people. You get some points for selling outside it, but many more points for selling within it.
- Are you hitting your KPIs? Even if you're making sales and earning plenty of money, you can still get a bad score if you're not hitting your KPIs. This is because the software judges you on your good marketing decisions, more than how successful your company is (although you do get some credit for earning money).
- As you go through the sim, each quarter is worth more and more points. So if you're doing badly now, don't give up. There's everything to play for in the final round!