Working in digital media
The digital media sector is growing fast. It takes in everything related to new internet technologies, digital platforms and social media.
You could work with social media to develop a marketing campaign. Or you might find opportunities to create videos, text and other content for the web. If you think you might like to create and develop websites, apps and other digital platforms, you will need to learn computer code. You're also likely to enjoy science and maths. But digital media is far from geeky! It's used in industries as diverse as sport, fashion, music, online shopping and banking.

Skills match quiz
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Career maps
Refer to this useful chart that explains the different sorts of jobs in the digital media sector and what qualifications are required for each role.

Employer case study
Emma Dalzell, Bare Bones Media
"As a full service agency, we provide strategy and planning, branding and corporate literature, website design and development, SEO, graphic design, copywriting and PR."

Future careers
The most sought-after digital media professionals are highly skilled app developers and computer systems analysts.
Examples of future jobs in digital media include:
- Personal branders – building a personal brand for your clients on social networking sites and other media to present their image and values
- Waste data handlers – securely removing data held about people online to prevent tracking and identity theft.
Useful links
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