Working in digital media

The digital media sector is growing fast. It takes in everything related to new internet technologies, digital platforms and social media.

You could work with social media to develop a marketing campaign. Or you might find opportunities to create videos, text and other content for the web. If you think you might like to create and develop websites, apps and other digital platforms, you will need to learn computer code. You're also likely to enjoy science and maths. But digital media is far from geeky! It's used in industries as diverse as sport, fashion, music, online shopping and banking.

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Approximate pay levels

Figures supplied as a guide only

The salaries given here are for full-time roles, but jobs in this sector are often available part-time.

Pay levels graph

Employer case study

Emma Dalzell, Bare Bones Media

"As a full service agency, we provide strategy and planning, branding and corporate literature, website design and development, SEO, graphic design, copywriting and PR."

Future careers

The most sought-after digital media professionals are highly skilled app developers and computer systems analysts.

Examples of future jobs in digital media include:

  • Personal branders – building a personal brand for your clients on social networking sites and other media to present their image and values
  • Waste data handlers – securely removing data held about people online to prevent tracking and identity theft.

Useful links

Pearson is not responsible for content on external websites.

National Careers Service

Read job profiles for careers in digital media

Codecademy

Interactive exercises to help you learn how to code

TechFuture Careers

Information for young people interested in careers in digital