Which of the following is an example of a B2B firm operating in the reseller market?

• A. A clothing retailer selling directly to consumers
• B. A government agency buying office supplies
• C. A wholesale distributor that purchases products from manufacturers and sells them to retailers
• D. A manufacturer producing electronics for end-users

Answer: (C)

Verified step by step guidance

1. Understand the definition of a B2B (Business-to-Business) firm: it is a company that sells products or services to other businesses rather than directly to consumers.
2. Recognize what the reseller market is: it consists of businesses that buy finished goods to resell them to other businesses or consumers without significantly altering the products.
3. Analyze each option to see if it fits the B2B reseller market description:
4. - A clothing retailer selling directly to consumers is a B2C (Business-to-Consumer) firm, not B2B.
5. - A government agency buying office supplies is a business buying from suppliers, but the government is not a reseller; it is an end-user.
6. - A wholesale distributor purchasing products from manufacturers and selling them to retailers fits the B2B reseller market because it buys from businesses and sells to other businesses.
7. - A manufacturer producing electronics for end-users is a producer, not a reseller.