Consumer income is a ______ factor that is important to marketers.

• A. determinant
• B. irrelevant
• C. random
• D. secondary

Answer: (A)

Verified step by step guidance

1. Understand the context: The question asks about the role of consumer income in marketing, specifically what type of factor it represents.
2. Recall the definition of a 'determinant' in microeconomics and marketing: a determinant is a factor that directly influences or determines an outcome, such as consumer behavior or demand.
3. Consider the role of consumer income: it affects consumers' purchasing power and thus influences their buying decisions, making it a key factor in marketing strategies.
4. Evaluate the other options: 'irrelevant' means it has no effect, 'random' implies no predictable pattern, and 'secondary' suggests a less important role. Since income clearly affects demand, these options are less appropriate.
5. Conclude that consumer income is a 'determinant' factor because it directly impacts consumer behavior and is crucial for marketers to consider.