Understand that the price elasticity of demand measures the responsiveness of quantity demanded to a change in price between two points on the demand curve.
Recall the midpoint (arc elasticity) formula for price elasticity of demand, which is given by:
\[\text{Elasticity} = \frac{\frac{Q_B - Q_A}{(Q_B + Q_A)/2}}{\frac{P_B - P_A}{(P_B + P_A)/2}}\]
Identify the variables: \(P_A\) and \(P_B\) are the prices at points A and B, respectively, and \(Q_A\) and \(Q_B\) are the quantities demanded at points A and B, respectively.
Calculate the percentage change in quantity demanded using the midpoint formula:
\[\frac{Q_B - Q_A}{(Q_B + Q_A)/2}\]
Calculate the percentage change in price using the midpoint formula:
\[\frac{P_B - P_A}{(P_B + P_A)/2}\]
Then, divide the percentage change in quantity demanded by the percentage change in price to find the price elasticity of demand between points A and B.