Why is it often difficult for global marketers to access government-collected demographic information when addressing externalities?

• A. Global marketers typically do not require demographic data for their operations.
• B. Demographic information is always freely available to the public in all countries.
• C. Government data may be restricted due to privacy laws and national security concerns.
• D. Governments only collect demographic information for internal administrative purposes and never share it externally.

Answer: (C)

Verified step by step guidance

1. Understand the role of demographic information in addressing externalities: Demographic data helps marketers identify population characteristics that may be affected by or contribute to externalities.
2. Recognize that governments collect demographic data primarily for administrative and policy purposes, but access to this data can be limited.
3. Identify key reasons why access to government-collected demographic data might be restricted, such as privacy laws designed to protect individuals' personal information.
4. Consider national security concerns that may lead governments to limit the sharing of certain demographic data with external parties, including global marketers.
5. Conclude that these legal and security restrictions create difficulties for global marketers in obtaining comprehensive demographic information from government sources.