Enterprise and Small Business: Principles, Practice and Policy, 3rd edition

Published by Pearson (May 17, 2012) © 2012
  • Sara Carter
  • Dylan Jones-Evans

Title overview

Do you want to be at the cutting edge of this dynamic and exciting subject?  This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering new topics such as effectuation, entrepreneurial opportunities and habitual entrepreneurs'.

This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this third edition – while building on the foundations of the first and second – has been extensively revised and updated.

 

Hallmark Features

  • Twenty-three chapters covering the most essential and contemporary topics taught on small business and enterprise courses
  • Contributions from leading international academics, each a subject specialist in the field
  • Strong theoretical and research pedigree ensures high degree of academic credibility
  • Encourages critical thinking through challenging discussion questions
  • Presents students with a guide to further study in entrepreneurship and includes links to relevant websites.

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Table of contents

  • 1. Introduction 
  • Part 1: ENTREPRENEURSHIP
  • 2. The Evolution of Entrepreneurship Theory
  • 3. Entrepreneurship and Economic Development
  • 4. Government and Small Business
  • 5. The Real World of the Entrepreneur
  • Part 2: THE ENTREPRENEURIAL PROCESS
  • 6. The Entrepreneurial Process
  • 7. Entrepreneurial Opportunities
  • 8. Effectuation and Entrepreneurship
  • 9. The Psychology of the Entrepreneur
  • 10. Entrepreneurial Failure
  • Part 3: TYPES OF ENTREPRENEURSHIP
  • 11. Ethnicity and Entrepreneurship
  • 12. Gender and Entrepreneurship
  • 13. Family Business
  • 14. Habitual Entrepreneurs
  • 15. Technology Entrepreneurship
  • 16. Social Entrepreneurship
  • 17. Community Entrepreneurship
  • Part 4: ENTREPRENEURIAL MANAGEMENT
  • 18. Entrepreneurial Marketing
  • 19. Entrepreneurial Networks and the Small Business
  • 20. Finance and the Small Business
  • 21. Strategy and the Small Firm
  • 22. Growth and Development in the Small Firm
  • 23. Internationalization and Entrepreneurial Businesses

Author bios

Sara Carter is Professor of Entrepreneurship at the Hunter Centre for Entrepreneurship and Associate Dean at Strathclyde Business School UK and Visiting Professor at Nordland Research Institute, Norway.

Dylan Jones-Evans is Professor and Director of Enterprise and Innovation at the University of Wales.

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