Basic Business Statistics, Global Edition, 15th edition

Published by Pearson (March 17, 2025) © 2025

  • Mark L. Berenson Zicklin School of Business, City University of New York; Montclair State University
  • David M. Levine Baruch College, City University of New York
  • Kathryn A. Szabat La Salle University
  • David F. Stephan Two Bridges Instructional Technology
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Title overview

Basic Business Statistics makes statistics understandable by exploring concepts in the context of specific business problems and situations. In line with the ASA's Guidelines for Assessment and Instruction (GAISE), the authors emphasize interpretation, analysis and communication of statistical results using several data analysis tools. Examples are drawn from various functional areas of business, giving you ample practice in applying statistics to business decision making. Examples and instructions for using data analysis tools such as Microsoft® Excel®, JMP®, Minitab® and Tableau® are integrated throughout.

The 15th Edition adds new content on regression and analytics, new and updated cases, and new or revised content throughout.

Table of contents

  1. 1. Defining and Collecting Data
  2. 2. Organizing and Visualizing Variables
  3. 3. Numerical Descriptive Measures
  4. 4. Basic Probability
  5. 5. Discrete Probability Distributions
  6. 6. The Normal Distribution and Other Continuous Distributions
  7. 7. Sampling Distributions
  8. 8. Confidence Interval Estimation
  9. 9. Fundamentals of Hypothesis Testing: One-Sample Tests
  10. 10. Two-Sample Tests
  11. 11. Analysis of Variance
  12. 12. Chi-Square and Nonparametric Tests
  13. 13. Simple Linear Regression
  14. 14. Introduction to Multiple Regression
  15. 15. Multiple Regression Model Building
  16. 16. Time-Series Forecasting
  17. 17. Business Analytics
  18. 18. Getting Ready to Analyze Data in the Future

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