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Better Business, Global Edition, 5th edition
Published by Pearson (9 November 2017) © 2018
- Michael R. Solomon Saint Joseph's University
- Mary Anne Poatsy
- Mary Anne Poatsy
- Kendall Martin Montgomery County Community College
£45.99
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- Instant access once purchased
- Fulfilled by VitalSource
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- Add notes and highlights
- Search by keyword or page
£51.96
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- Instant access once purchased (eText included)
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- Interactive digital learning experience
- Includes eText, Apps and study tools
- Instant feedback on assignments
- Help when and where you need it
£76.99
Details
- A print edition
Title overview
For courses in introductory business.
Conversational, question and answer approach to contemporary business
Better Business introduces the business content students need—in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business.