Brilliant Pitch: What To Know, Do and Say To Make The Perfect Pitch, 1st edition

About the author

Acknowledgements

1          So how good are you... really?

2          It's OK if you haven't done it before: the importance of clarity

3          Basic mistakes: ever seen Dragons' Den...?

4          How not to make assumptions – finding out what they really want

5          Now do your homework (sorry - no substitute)

6          The most important ‘p’ in pitch... is people

7          About teamwork

8          The time to win the pitch is before you do the pitch

9          Anytime, anyplace, anywhere: the 'elevator pitch'

10        What to do when what they want is not the same as what they need

11        Pitching for entrepreneurs: backing the rider or backing the horse

12        Victory is not about coming up with the right answer

13        Pitching to procurement professionals

14        Busking it: how to pitch without a pitch

15        Magic, theatre, genius and other myths about pitching

16        Masterclass: it doesn't get any better than this