For courses in Strategic Management and Business Policy.

Utilize a strategic management model to learn and apply key concepts

Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text’s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well­-researched and practically crafted lesson. Also included is a new chapter on global strategy.

Pearson MyLab^TM Management not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

About the book

Focus on globalization, innovation, and sustainability

· NEW! A completely new chapter on global strategy has been added. While globalization is discussed in every chapter of the book (including a Global Issues section in each chapter), this stand-alone chapter addresses the key issues of entry, international coordination, stages of international development, international employment, and measurement of performance.

· NEW! and UPDATED! Vignettes on sustainability, globalization, and innovation appear in every chapter of the text.

· UPDATED! Every example, chapter opening, and story has been updated. This includes chapter-opening vignettes examining companies such as Tesla, Pizza Hut, Bombardier, Wal*Mart, Caterpillar, and United Airlines, among many others.

· NEW! Resource-based analysis, and more specifically the VRIO framework (Chapter 5), has been added to the toolbox of students’ understanding of core competencies and competitive advantage, with a significant addition of material and a practical example.

· Functional strategies are examined in light of outsourcing.

· UPDATED! Extensive additions have been made to the text from both strategy research and practical experience.

Help students apply concepts to real-­life scenarios

· A Strategic Management Model begins the first twelve chapters and provides a structure for both content and case analysis.

o Strategic Audit. A professional framework for case analysis, in terms of external and internal factors, takes students through the generation of strategic alternatives and implementation programs.

o Experiential Exercises focus on the material covered in each chapter, helping readers apply strategic concepts to an actual situation.

Pearson MyLab^TM Management not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

· UPDATED! Decision-Making Mini-Simulations put your students in the role of manager as they make a series of decisions based on a realistic business challenge. The simulations change and branch based on their decisions, creating various scenario paths. At the end of each simulation, students receive a grade and a detailed report of the choices they made with the associated consequences included. Fully re-written, decision-making mini-simulations are now available with an updated design and workflow.

· Writing Space. Better writers make great learners--who perform better in their courses. Designed to help you develop and assess concept mastery and critical thinking, Writing Space offers a single place to create, track, and grade writing assignments, provide resources, and exchange meaningful, personalized feedback with students, quickly and easily. Thanks to assisted-graded and create-your-own assignments, you decide your level of involvement in evaluating students' work. And because of integration with Turnitin^®, Writing Space can check students’ work for improper citation or plagiarism.

· The Chapter Warm-up helps you hold your students accountable for learning key concepts in ea

About the book

Focus on globalization, innovation, and sustainability

· A completely new chapter on global strategy has been added. While globalization is discussed in every chapter of the book (including a Global Issues section in each chapter), this stand-alone chapter addresses the key issues of entry, international coordination, stages of international development, international employment, and measurement of performance.

· Vignettes on sustainability, globalization, and innovation appear in every chapter of the text.

· Every example, chapter opening, and story has been updated. This includes chapter-opening vignettes examining companies such as Tesla, Pizza Hut, Bombardier, Wal*Mart, Caterpillar, and United Airlines, among many others.

· Resource-based analysis, and more specifically the VRIO framework (Chapter 5), has been added to the toolbox of students’ understanding of core competencies and competitive advantage, with a significant addition of material and a practical example.

· Extensive additions have been made to the text from both strategy research and practical experience.

Pearson MyLab^TM Management not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

· Decision-Making Mini-Simulations put your students in the role of manager as they make a series of decisions based on a realistic business challenge. The simulations change and branch based on their decisions, creating various scenario paths. At the end of each simulation, students receive a grade and a detailed report of the choices they made with the associated consequences included. Fully re-written, decision-making mini-simulations are now available with an updated design and workflow.