Economics for Business, 9th edition

Published by Pearson (July 16, 2024) © 2024

  • John Sloman University of Bristol
  • Dean Garratt Aston Business School
  • Jon Guest Aston Business School
  • Elizabeth Jones University of Warwick

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  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
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£29.99
Instant access

In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.

Title overview

An Engaging Introduction to Economics in a Business Context

Enhance your understanding of economics with Economics for Business, 9th Edition, the ideal textbook for students studying economics as part of a business degree or diploma.

Using clear language, this textbook introduces you to the key principles of economics and demonstrates how they can be applied to understand real business problems in today's world.

Each chapter is packed with features to support your learning, including definitions, examples, news stories, and case studies. Integrated activities and questions help you check your understanding as you progress.

Access the free student website that accompanies the text for walk-through explainers, cases, answers, and more, providing comprehensive support for your studies.

Table of contents

About the authors

Preface

Publisher's acknowledgements

Part A BUSINESS AND ECONOMICS

  1. The business environment and business economics
  2. Economics and the world of business
  3. Business organisations

Part B BUSINESS AND MARKETS

  1. The working of competitive markets
  2. Business in a market environment

Part C BACKGROUND TO DEMAND

  1. Demand and the consumer
  2. Behavioural economics of the consumer
  3. Firms and the consumer

Part D BACKGROUND TO SUPPLY

  1. Costs of production
  2. Revenue and profit

Part E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS

  1. Profit maximisation under perfect competition and monopoly
  2. Profit maximisation under imperfect competition
  3. Alternative theories of the firm

Part F SUPPLY: ALTERNATIVE STRATEGIES

  1. An introduction to business strategy
  2. Growth strategy
  3. The small-firm sector
  4. Pricing strategy

Part G THE FIRM IN THE FACTOR MARKET

  1. Labour markets, wages and industrial relations
  2. Investment and the employment of capital

Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS

  1. Reasons for government intervention in the market
  2. Government and the firm
  3. Government and the market

Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT

  1. Globalisation and multinational business
  2. International trade
  3. Trading blocs

Part J THE MACROECONOMIC ENVIRONMENT

  1. The macroeconomic environment of business
  2. The balance of payments and exchange rates
  3. The financial system, money and interest rates
  4. Business activity, unemployment and inflation

Part K MACROECONOMIC POLICY

  1. Demand-side policy
  2. Supply-side policy
  3. International economic policy

Web appendix

Key ideas

Glossary

Index

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