Essential Economics for Business, 7th edition

Published by Pearson (December 15, 2023) © 2024

  • John Sloman University of Bristol
  • Elizabeth Jones University of Warwick
£44.99
Instant access

Access details

  • Instant access once purchased
  • Fulfilled by VitalSource
  • For titles accompanied by MyLab/Mastering, this eBook does NOT include access to the platform

Features

  • Add notes and highlights
  • Search by keyword or page
Products list
£44.99
Instant access

Access details

  • Instant access once purchased
  • Fulfilled by VitalSource
  • For titles accompanied by MyLab/Mastering, this eBook does NOT include access to the platform

Features

  • Add notes and highlights
  • Search by keyword or page

Title overview

Enhance your learning of core economics with a digital book you make your own

Pearson eBook is a digital textbook with integrated resources designed to help you personalise your learning according to your needs.

With eBooks, you can:

  • Customise how you study and add your own notes, bookmarks, and highlights directly in your eBook.
  • Organise study time and read online or offline, anytime, anywhere.
  • Optimise your studying and access learning content with your computer, mobile, and Android apps.
  • Study for your course with an environmentally friendly learning resource.

Find out more about the learning benefits of Pearson eBooks.

This edition includes a Companion Website.

Table of contents

Preface

Publisher's acknowledgements

Part A INTRODUCTION

  1. Business and the economic environment

Part B MARKETS, DEMAND AND SUPPLY

  1. The working of competitive markets
  2. Demand and the consumer
  3. Supply decisions in a perfectly competitive market

Part C THE MICROECONOMIC ENVIRONMENT OF BUSINESS

  1. Pricing and output decisions in imperfectly competitive markets
  2. Business growth and strategy
  3. Multinational corporations and business strategy in a global economy
  4. Labour and employment
  5. Government, the firm and the market

Part D THE MACROECONOMIC ENVIRONMENT OF BUSINESS

  1. The economy and business activity
  2. National macroeconomic policy
  3. The global trading environment
  4. The global financial environment

Websites appendix

Key ideas

Glossary

Need help?Get in touch