Essentials of Entrepreneurship and Small Business Management, Global Edition, 10th edition

Published by Pearson (11 July 2025) © 2025

  • Norman M Scarborough Presbyterian College
  • Jeffrey R. Cornwall Belmont University
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Title overview

Essentials of Entrepreneurship and Small Business Management is a how-to guide to launching and managing a successful small business. Taking a practical, hands-on approach, author Norman Scarborough dissects case studies, examines market successes and failures, and breaks down tactics used by today’s most successful small business ventures.

The 10th Edition reflects recent trends in entrepreneurship, including ways of leveraging AI. In each chapter, new examples, cases and data reflect the dynamic, culturally diverse world of entrepreneurship, while opening eyes to the possibilities, challenges and rewards available with business ownership. The new edition expands on business financing and modern workforce strategies, as two major areas shaping modern-day entrepreneurialism.

Table of contents

  1. 1 The Foundations of Entrepreneurship
  2. 2 Ethics and Social Responsibility: Doing the Right Thing
  3. 3 Creativity and Innovation: Keys to Entrepreneurial Success
  4. 4 Conducting a Feasibility Analysis and Designing a Business Model
  5. 5 Crafting a Business Plan and Building a Solid Strategic Plan
  6. 6 Forms of Business Ownership
  7. 7 Buying an Existing Business
  8. 8 Franchising and the Entrepreneur
  9. 9 Building a Powerful Bootstrap Marketing Plan
  10. 10 E-Commerce: From Startup to Sales
  11. 11 Pricing and Credit Strategies
  12. 12 Creating a Successful Financial Plan
  13. 13 Managing Cash Flow
  14. 14 Choosing the Right Location and Layout
  15. 15 Sources of Financing: Equity and Debt
  16. 16 Global Aspects of Entrepreneurship
  17. 17 Building a New Venture Team and Planning for the Next Generation

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