
Excellence In Business Communication, Global Edition, 13th edition
- John V. Thill |
- Courtland L. Bovee |
Title overview
This title is a Pearson Global Edition. The Editorial team atPearson has worked closely with educators around the world to include contentwhich is especially relevant to students outside the United States.
For undergraduate courses in businesscommunication.
Develop business students’professional communication skills
Following in the wake of thedigital revolution and the advent of social media, business communication hasbeen hit by yet another revolutionary change: the rise of intelligentcommunication technology. In this 13th Edition of Boveé andThill’s Excellence in Business Communication, the mostsignificant and recent technology-related changes affecting the business worldare thoroughly discussed. Not to be forgotten, the text continues to emphasizethe fundamental skills and principles of business communication. Featuringpractical advice, time-tested processes, and real-world examples, Excellencein Business Communication is the premier text for honing anddeveloping business students’ essential communication skills.
MyLab® Business Communication is not included. Students, if MyLab Business Communication isa recommended/mandatory component of the course, please ask your instructor forthe correct ISBN. MyLab Business Communication should only be purchased whenrequired by an instructor. Instructors, contact your Pearson representative formore information.
Tools to help solve teaching and learning challenge
Contemporary techniques and an emphasis on business-English improvements help students succeed from their first day on the job. The text presents the full range of on-the-job skills that today’s communicators need, from writing conventional printed reports to using the latest digital, social, mobile, and visual media.
- New - 16 On the Job Chapter-Opening Vignettes and End-of-Chapter Simulations show students how professionals apply the same skills they are reading about in the chapter.
- Revised - 71 Annotated Model Documents feature examples from real companies and original material to illustrate specific concepts, making it easier for students to see the specific changes made to transform ineffective messages into effective ones.
- New - Multiple quick-reference tables and new Five-Minute Guides help make the text a valuable resource that students can use in other courses and take with them on the job.
- A unique pedagogy and presentation of business communication practices include the nine compositional modes required to succeed with digital and social media, and a proven 3-step process (Plan > Write > Complete), showing students how to move a project forward.
- Learn More connects students with dozens of carefully selected online media items that complement the text’s coverage with additional examples and valuable insights.
Activities to ready students for job interviews and workplacechallenges
- New - Nearly 300 new, realistic exercises, activities, and cases offer an array of opportunities for students to practice vital skills and put newfound knowledge to immediate use, including:
- New - Build Your Career activities help students create their employment-communication packages throughout the course, so they’re ready to apply for jobs at the end of the term.
- New - Apply Your Skills Now boxes help students apply their newly developing communication skills in other classes and their personal lives.
- New - Five-Minute Guides serve as handy reminders of the steps needed to accomplish a variety of fundamental communication tasks, from resolving workplace conflict to writing business emails to planning reports and presentations.
Extensive content enhancements to ensure students are up-to-dateon the latest industry concepts and techniques
- New - Coverage of the latest business communication concepts and techniques students will encounter during their job searches and in the workplace is included — from augmented writing tools to résumé bots. The 13th Edition also has 31 examples of mobile communication, 16 examples of social media, and 15 examples of intelligent communication technology.
- Updated - Streamlined coverage of report writing and production makes it easier for students to follow and understand the information in the text.
- New - Double the coverage of interpersonal communication helps students develop their listening, nonverbal communication, conversational, conflict resolution, negotiation, teamwork, collaborative communication, and meeting and business etiquette skills.
Peason MyLab® Business Communication is not included. Students, if MyLab Business Communication isa recommended/mandatory component of the course, please ask your instructor forthe correct ISBN. MyLab Business Communication should only be purchased whenrequired by an instructor. Instructors, contact your Pearson representative formore information.
- Teach your course your way: Your course is unique. So whether you’d like to build your own assignments, teach multiple sections, or set prerequisites, MyLab gives you the flexibility to easily create your course to fit your needs.
o New- Pearson eText is a simple-to-use, mobile-optimized, personalized readingexperience available within MyLab. It lets students highlight, take notes, andreview key vocabulary all in one place — even when offline. Seamlesslyintegrated videos and other rich media engage students and give them access tothe help they need, when they need it. Educators can easily share their ownnotes with students so they see the connection between their eText and whatthey learn in class.
- Empower each learner: Each student learns at a different pace. Personalized learning pinpoints the precise areas where each student needs practice, giving all students the support they need — when and where they need it — to be successful.
- Dynamic Study Modules use the latest developments in cognitive science and help students study chapter topics by adapting to their performance in real time.
- With Learning Catalytics, you’ll hear from every student when it matters most. You pose a variety of questions that help students recall ideas, apply concepts, and develop critical-thinking skills. Your students respond using their own smartphones, tablets, or laptops.
- Deliver trusted content: You deserve teaching materials that meet your own high standards for your course. That’s why we partner with highly respected authors to develop interactive content and course-specific resources that you can trust — and that keep your students engaged.
- Mini Sims put students in professional roles and give them the opportunity to apply course concepts and develop decision-making skills through real-world business challenges.
- Improve student results: When you teach with MyLab, student performance often improves. That’s why instructors have chosen MyLab for over 15 years, touching the lives of over 50 million students.
Tools to help solve teaching and learning challenges
- 16 On the Job Chapter-Opening Vignettes and End-of-Chapter Simulations show students how professionals apply the same skills they are reading about in the chapter.
- 71 Annotated Model Documents feature examples from real companies and original material to illustrate specific concepts, making it easier for students to see the specific changes made to transform ineffective messages into effective ones.
- Multiple quick-reference tables and new Five-Minute Guides help make the text a valuable resource that students can use in other courses and take with them on the job.
Activities to ready students for job interviews and workplacechallenges
- Nearly 300 new, realistic exercises, activities, and cases offer an array of opportunities for students to practice vital skills and put newfound knowledge to immediate use, including:
- Build Your Career activities help students create their employment-communication packages throughout the course, so they’re ready to apply for jobs at the end of the term.
- Apply Your Skills Now boxes help students apply their newly developing communication skills in other classes and their personal lives.
- Five-Minute Guides serve as handy reminders of the steps needed to accomplish a variety of fundamental communication tasks, from resolving workplace conflict to writing business emails to planning reports and presentations.
Extensive content enhancements to ensure students are up-to-dateon the latest industry concepts and techniques
- Coverage of the latest business communication concepts and techniques students will encounter during their job searches and in the workplace is included — from augmented writing tools to résumé bots. The 13th Edition also has 31 examples of mobile communication, 16 examples of social media, and 15 examples of intelligent communication technology.
- Streamlined coverage of report writing and production makes it easier for students to follow and understand the information in the text.
- Double the coverage of interpersonal communication helps students develop their listening, nonverbal communication, conversational, conflict resolution, negotiation, teamwork, collaborative communication, and meeting and business etiquette skills.
Pearson MyLab® Business Communication is not included. Students, if MyLab Business Communication isa recommended/mandatory component of the course, please ask your instructor forthe correct ISBN. MyLab Business Communication should only be purchased whenrequired by an instructor. Instructors, contact your Pearson representative formore information.
- Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place — even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily share their own notes with students so they see the connection between their eText and what they learn in class.
Table of contents
PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION
1. Professional Communication in a Digital, Social, Mobile World
2. Interpersonal Communication Skills
3. Collaboration and Business Etiquette
4. Communication Challenges in a Diverse, Global Marketplace
PART 2: APPLYING THE THREE-STEP WRITING PROCESS
5. Planning Business Messages
6. Writing Business Messages
7. Completing Business Messages
PART 3: CRAFTING BRIEF BUSINESS MESSAGES
8. Crafting Messages for Digital Channels
9. Writing Routine and Positive Messages
10. Writing Negative Messages
11. Writing Persuasive Messages
PART 4: PREPARING REPORTS AND PRESENTATIONS
12. Planning Reports and Proposals
13. Writing and Completing Reports and Proposals
14. Developing and Delivering Business Presentations
PART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS
15. Building Careers and Writing Résumés
16. Applying and Interviewing for Employment
Author bios
Courtland L. Bovée and John V. Thill havebeen leading textbook authors for more than two decades, introducing millionsof students to the fields of business and business communication. Theiraward-winning texts are distinguished by proven pedagogical features, extensiveselections of contemporary case studies, hundreds of real-life examples,engaging writing, thorough research, and the unique integration of print andelectronic resources. Each new edition reflects the authors’ commitment tocontinuous refinement and improvement, particularly in terms of modeling thelatest practices in business and the use of technology.
Professor Bovée has 22 years of teaching experience at GrossmontCollege in San Diego, where he has received teaching honors and was accordedthat institution’s C. Allen Paul Distinguished Chair. Mr. Thill is a prominentcommunications consultant who has worked with organizations ranging from Fortune500 multinationals to entrepreneurial start-ups. He formerly held positionswith Pacific Bell and Texaco.
Courtland Bovée and John Thill were recently awarded proclamationsfrom the Governor of Massachusetts for their lifelong contributions to educationand for their commitment to the summer youth baseball program that is sponsoredby the Boston Red Sox.