Fundamentals of Strategy, 5th edition

Published by Pearson (November 18, 2020) © 2021

  • Richard Whittington Said Business School, University of Oxford
  • Patrick Regnér Stockholm School of Economics
  • Duncan Angwin University College London & University of Nottingham
  • Gerry Johnson Lancaster University School of Management
  • Kevan Scholes Sheffield Hallam University
Products list
£54.99
Currently unavailable

Details

  • A print edition

Currently unavailable

Title overview

Understand and apply essential concepts and techniques of strategy with a text coming from the leading team in the field.

Fundamentals of Strategy, 5th edition, is an easy-to-follow guide surrounding the foundational issues of strategy, ideal for students who study relevant courses.

The latest edition is updated to reflect the impact of the Covid-19 crisis and provides insights and examples from a range of international organisations.

With a variety of illustrations, reader-friendly content, and end-of-chapter case studies to consolidate your understanding, this must-have textbook demonstrates how the strategic theories apply in real-life scenarios.

This edition includes a Companion Website.

Table of contents

Front Matter

  1. Introducing Strategy
  2. Macro-environment Analysis
  3. Industry and Sector Analysis
  4. Strategic Capabilities
  5. Stakeholders and Culture
  6. Business Strategy and Models
  7. Corporate Strategy
  8. Entrepreneurship and Innovation
  9. Strategy in Action

Glossary

Index of names

General index

Publisher's acknowledgements

Need help?Get in touch