Fundamentals of Strategy, 6th edition

Published by Pearson (December 8, 2023) © 2024

  • Richard Whittington Said Business School, University of Oxford
  • Duncan Angwin University College London & University of Nottingham
  • Patrick Regnér Stockholm School of Economics
  • Gerry Johnson Lancaster University School of Management
  • Kevan Scholes Sheffield Hallam University
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  • A print edition

Title overview

Understand and apply the essential concepts and techniques of strategy.

Fundamentals of Strategy, 6th Edition is a concise and easy-to-follow introduction to the core issues and techniques of strategy from the author team of the market-leading Exploring Strategy.

The sixth edition is renewed and revised to reflect contemporary strategic issues with increased emphasis on business ecosystems, platforms, purpose and implementation. Offering new case studies, illustrations and approaches, this book will help you develop your understanding of how theories apply to real-world scenarios and the strategic choices facing today's organisations.

This edition includes a Companion Website.

Table of contents

  1. 1 Introducing strategy
  2. 2 Macro-environment analysis
  3. 3 Industry and sector analysis
  4. 4 Resources and capabilities analysis
  5. 5 Purpose and culture
  6. 6 Business strategy and models
  7. 7 Entrepreneurship and innovation
  8. 8 Corporate strategy
  9. 9 Strategy in action

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