<p>Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide? </p><p><b>YOU NEED TO GO VIRAL</b></p><p>It&#8217;s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent Coker will show you how. Packed full of practical techniques, expert research and real-life examples, you&#8217;ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world&#8217;s most viral ideas, learn how to create messages that people can&#8217;t resist sharing and effortlessly build your brand. &nbsp;</p>

<p><i>Introduction &nbsp;<br/>Going viral <br/>A different mindset </i></p><p><br/>1. The Power of Share </p><p>Why sex doesn&#8217;t sell </p><p>When social status causes viral sharing <br/>It&#8217;s not about controversy <br/>The most shared image of all time <br/>An app gone viral <br/>Action plan for viral sharing <br/></p><p>2. Self-enhancement <br/>How a frustrating puzzle became the biggest selling toy in history <br/>Our natural tendency to criticise others <br/>Are your friends trying to make you jealous? <br/>Why gothics wear black </p><p>Board shorts and the environment <br/>People self-enhance in different ways <br/>Action plan for Self-enhancement <br/></p><p>&nbsp;</p><p>3. Emotion <br/>Trevor&#8217;s flower shop <br/>Emotions and sharing <br/>Why a smile from a stranger makes us feel good <br/>A dramatic surprise on a quiet square </p><p>Where words fail, music speaks <br/>Memories, music, and emotion <br/>Dumb ways to die <br/>The power of mixed emotions <br/>Karma is feeling </p><p>Changing behaviour using emotions <br/>Action plan for using emotion <br/></p><p>&nbsp;</p><p>4. Anticipation <br/>Why anticipation makes people share <br/>Fight or flight </p><p>Why people can&#8217;t help looking at blood and guts <br/>The magic three: humour, awe, and thrills <br/>Action plan for anticipation <br/></p><p>&nbsp;</p><p>5. Affinity <br/>Jack&#8217;s motorcycle shop <br/>Affinity, and the art of building an iconic brand <br/>When annoying the neighbours is sharable </p><p>Oh Boy! <br/>First kiss <br/>World&#8217;s toughest job <br/>Can gift giving cause sharing? <br/>Action Plan for Affinity </p><p><br/>6. Justice <br/>Fairness, Justice, and an Unfair advantage <br/>The little girls who showed the world <br/>Changing people&#8217;s beliefs <br/>Action plan for justice </p><p><br/>7. Herding<br/>Jim&#8217;s meusli mystery and the power of scarcity </p><p>How Ray Kroc got people to eat burgers <br/>Seeding <br/>Anti-Herders (and what makes cool &#8216;cool&#8217; ?) <br/>Your opinions are not your own <br/>Action plan for herding </p><p><br/>8. Groups <br/>The Dress <br/>Join the club <br/>Like a girl <br/>Action plan for groups initiated viral </p><p><br/>9. Bump <br/>What&#8217;s wrong with video advertising <br/>The structure of BUMP <br/>How to include a brand <br/>Punchy bursts <br/>Hook, line and sinker <br/>Nonlinear time scenes <br/>Action plan for bump </p><p><br/><i>Conclusion </i></p>

<p>The Holy Grail for marketers is figuring out how to make something go viral, and for those brands who have figured it out, the recipe remains a closely guarded secret.</p><p><br/></p><p>But Dr Brent Coker has been researching the techniques and science behind the world&#8217;s most viral ideas for over a decade, and for the first time ever discloses the secrets. Packed full of practical techniques, expert research and real-life examples, in this book you&#8217;ll learn the science behind why things go viral, the psychology of frenzied word of mouth, and how to create messages that people can&#8217;t resist sharing.</p><p>&nbsp;</p><p><i>&#8220;Finally, here's a book that reveals the secrets about how to make the myth a reality. I can't wait to put these ideas into action.&quot;</i></p><p><b>Steve Farber. Author, The Radical Leap</b></p><p><i>&nbsp;</i></p><p><i>&#8220;A fascinating deep dive into what drives us to share&#8221;</i></p><p><b>Pamela Meyer, CEO Calibrate, and Top 20 TED speaker</b></p><p>&nbsp;</p><p><i>&#8220;Brent's work will help you improve your odds substantially&#8221;</i></p><p><b>&#8220;The ad man&#8221; Rory H Sutherland. Vice Chairman of Ogilvy &amp; Mather</b></p><p>&nbsp;</p><p><i>&#8220;A must read for any business hoping go viral &#8230; for the right reasons.</i></p><p><i>Brent Coker is a master at unravelling the &#8220;mystery&#8221; of how to use social media to spread your message.&#8221;</i></p><p><b>Emily Rice, Senior Reporter, Nine News</b></p><p><i>&nbsp;</i></p><p><i>&#8220;One does not go viral, one has to read Brent&#8217;s book first to understand the dynamics of becoming worthy of sharing.&#8221;</i></p><p><b>Brian Solis, author of X: The Experience When Business Meets Design</b></p>

<p><em>Introduction <br/>Going viral <br/>A different mindset </em></p><p>1. The Power of Share</p><p>Why sex doesn&rsquo;t sell</p><p>When social status causes viral sharing <br/>It&rsquo;s not about controversy <br/>The most shared image of all time <br/>An app gone viral <br/>Action plan for viral sharing <br/></p><p>2. Self-enhancement <br/>How a frustrating puzzle became the biggest selling toy in history <br/>Our natural tendency to criticise others <br/>Are your friends trying to make you jealous? <br/>Why gothics wear black</p><p>Board shorts and the environment <br/>People self-enhance in different ways <br/>Action plan for Self-enhancement <br/></p><p>3. Emotion <br/>Trevor&rsquo;s flower shop <br/>Emotions and sharing <br/>Why a smile from a stranger makes us feel good <br/>A dramatic surprise on a quiet square</p><p>Where words fail, music speaks <br/>Memories, music, and emotion <br/>Dumb ways to die <br/>The power of mixed emotions <br/>Karma is feeling</p><p>Changing behaviour using emotions <br/>Action plan for using emotion <br/></p><p>4. Anticipation <br/>Why anticipation makes people share <br/>Fight or flight</p><p>Why people can&rsquo;t help looking at blood and guts <br/>The magic three: humour, awe, and thrills <br/>Action plan for anticipation <br/></p><p>5. Affinity <br/>Jack&rsquo;s motorcycle shop <br/>Affinity, and the art of building an iconic brand <br/>When annoying the neighbours is sharable</p><p>Oh Boy! <br/>First kiss <br/>World&rsquo;s toughest job <br/>Can gift giving cause sharing? <br/>Action Plan for Affinity</p><p>6. Justice <br/>Fairness, Justice, and an Unfair advantage <br/>The little girls who showed the world <br/>Changing people&rsquo;s beliefs <br/>Action plan for justice</p><p>7. Herding<br/>Jim&rsquo;s meusli mystery and the power of scarcity</p><p>How Ray Kroc got people to eat burgers <br/>Seeding <br/>Anti-Herders (and what makes cool &lsquo;cool&rsquo; ?) <br/>Your opinions are not your own <br/>Action plan for herding</p><p>8. Groups <br/>The Dress <br/>Join the club <br/>Like a girl <br/>Action plan for groups initiated viral</p><p>9. Bump <br/>What&rsquo;s wrong with video advertising <br/>The structure of BUMP <br/>How to include a brand <br/>Punchy bursts <br/>Hook, line and sinker <br/>Nonlinear time scenes <br/>Action plan for bump</p><p><em>Conclusion </em></p>

<ul>
    <li>1. The Power of Share </li>
    <li>2. Self-enhancement </li>
    <li>3. Emotion </li>
    <li>4. Anticipation </li>
    <li>5. Affinity </li>
    <li>6. Justice </li>
    <li>7. Herding </li>
    <li>8. Groups </li>
    <li>9. Bump </li>
    <li><i>Conclusion </i></li>
</ul>

<p><strong>The full text downloaded to your computer</strong></p>
<p>With eBooks you can:</p>
<ul>
    <li>search for key concepts, words and phrases </li>
    <li>make highlights and notes as you study </li>
    <li>share your notes with friends </li>
</ul>
<p><strong>eBooks </strong>are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. </p>
<p>Upon purchase, you'll gain instant access to this eBook.</p>
<p><strong><u>Time limit</u></strong></p>
<p>The&nbsp;<strong>eBooks</strong> products do not have an expiry date. You will continue to access your&nbsp;digital&nbsp;ebook&nbsp;products whilst you have your&nbsp;Bookshelf installed.</p>
<p>Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide? </p>
<p>It&rsquo;s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent Coker will show you how. Packed full of practical techniques, expert research and real-life examples, you&rsquo;ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world&rsquo;s most viral ideas, learn how to create messages that people can&rsquo;t resist sharing and effortlessly build your brand. &nbsp;</p>

Brent Coker

A digital version of the text you can personalize and read online or offline.

eTextbook

Going Viral

This product is a bound, printed text book.

Print

Coupon good for 20% off all P/PD titles

Paperback

Going Viral: The 9 Secrets Of Irresistible Marketing, 1st edition

VitalSource eTextbook

Access details

Features

Paperback

Details