International Business: The Challenges of Globalization, Global Edition, 10th edition

Published by Pearson (2 August 2024) © 2024

  • John J. Wild University of Wisconsin-Madison
  • Kenneth L. Wild University of London

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Title overview

International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject that is both interesting and invaluable.

The 10th Edition has been thoroughly updated with ongoing changes in the international business world to ensure that it remains up-to-date and relevant to those pursuing a career as a global entrepreneur.

Table of contents

PART 1: GLOBAL BUSINESS ENVIRONMENT

  1. Globalization Today
  2. Ethics, Social Responsibility, and Sustainability

PART 2: NATIONAL BUSINESS ENVIRONMENTS

  1. Cross-Cultural Business
  2. Political, Economic, and Legal Systems
  3. Economic Development of Nations

PART 3: INTERNATIONAL TRADE AND INVESTMENT

  1. International Trade Theory
  2. Governments and Trade
  3. Foreign Direct Investment
  4. Regional Economic Integration

PART 4: INTERNATIONAL FINANCIAL SYSTEM

  1. International Financial Markets
  2. International Monetary System

PART 5: INTERNATIONAL BUSINESS MANAGEMENT

  1. International Strategy and Organization
  2. Analyzing International Opportunities
  3. Selecting and Managing Entry Modes
  4. Developing and Marketing Products
  5. Managing International Operations
  6. Hiring and Managing Employees

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