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Reach every student with MyLab®. This flexible digital platform combines trusted author content, online assessments and customisable features so you can personalise learning and improve results, one student at a time.
Published by Pearson (August 2, 2024) © 2024
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International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject that is both interesting and invaluable.
The 10th Edition has been thoroughly updated with ongoing changes in the international business world to ensure that it remains up-to-date and relevant to those pursuing a career as a global entrepreneur.
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Reach every student with MyLab®. This flexible digital platform combines trusted author content, online assessments and customisable features so you can personalise learning and improve results, one student at a time.
Improve results by empowering students to actively participate in learning. Revel® is an end-to-end teaching and learning experience. It delivers an engaging blend of author content, media and assessment to help students to read and practice in one continuous experience. User-friendly, with Revel students can study anytime, anywhere, on any device.
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