Introduction to Public Relations, 1st edition

Published by Pearson (April 29, 2013) © 2014

  • Sue Wolstenholme Ashley PR
£44.99
Instant access

Access details

  • Instant access once purchased
  • Fulfilled by VitalSource
  • For titles accompanied by MyLab/Mastering, this eBook does NOT include access to the platform

Features

  • Add notes and highlights
  • Search by keyword or page
Products list
£74.99
Free delivery

Details

  • A print edition

Title overview

Introduction to Public Relations provides an overview of PR from a global and critical perspective. The philosophy behind this new book is to encourage questioning by throwing in controversial ideas and different approaches; to show that there is more than one way to approach an issue and that some approaches can actually be harmful to the interests of society. It fosters a critical as well as a creative approach to the subject to prepare the undergraduate to go on to study and practice to achieve higher levels of originality.

This book is ideal for undergraduate and postgraduate students taking modules in Public Relations as well as those studying at Foundation, Advanced Certificate and Diploma levels with the CIPR.

 

Table of contents

Table of contents

Introduction

Part One - What is Public Relations?

1. What is public relations?

2. What do PR practitioners do?

3. What is a 'Public' and why is it necessary?

4. Ethics and Public Relations

Part Two - Skills in Public Relations

5. An introduction to international Public Relations

6. Writing Press Releases

7. Communicating by objectives - planning and executing the PR campaign

8. Crisis or response management

Part Three - Reconceptualizing PR

9. The Stockholm Accords

10. Conclusions

 

Contributors:

Sue Wolstenholme, Kristina Laco, Eva Maclaine, Paul Noble, Professor Ronel Rensburg, Toni Muzi Falconi, Professor Sven Hamrefors.

 

Features

  • Learning outcomes for each chapter
  • Frequent case studies
  • Lots of exercises and questions to provoke thinking around the concepts and practices discussed.
  • Extracts from Media Control, the spectacular achievements of propaganda;  by Noam Chomsky

 

List of Case Studies 

Brent Spar

Practitioner diaries from Croatia (banking), Saudi Arabia (UNESCO) and Germany (Consultancy)

The Arab Spring

The Post Office

Laws and sexuality

Tehran - official policy on PR

The Co-operative bank

The Cornish Crisp Company

Practitioner comment on working within the tobacco industry

Skype - virtual command centre

Human trafficking awareness campaign

Voter education in Zambia

'Kick Polio Out of Africa' campaign

Margaret Thatcher puts BA into a Tailspin

London Fire Brigade

Unilever

Heathrow Terminal 5

Emergency landing in the Hudson River

 

Need help?Get in touch