Making Your Strategy Work: How To Develop, Refine and Execute A Winning Strategy, 1st edition

Preface

Foreword by Richard Koch

1. Introduction

2. Developing good strategy ± a science or an art?

3. What makes strategy development difficult?

4. Why the top team must lead the charge

5. The execution of strategy ± the people puzzle

6. Ten strategic pitfalls . . .

7. . . . and how to avoid them

8. Tips for the top – what aspiring execs need to know and do

9. In summary

Further Insights: Why there is little new in strategy

Further Insights: The core strategy process

Endnotes

Contributor biographies