Management Information Systems: Managing the Digital Firm, Global Edition, 16th edition

Published by Pearson (July 12, 2019) © 2019

  • Kenneth C. Laudon New York University
  • Jane P. Laudon New York University

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£44.99
ISBN-13: 9781292296623
Management Information Systems: Managing the Digital Firm, Global Edition
Published 2019

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Title overview

For introductory courses in IS (information systems) and MIS (management information systems).

Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.

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Table of contents

PART I:ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE

1.Information Systems in Global Business Today

2. GlobalE-Business and Collaboration

3.Information Systems, Organizations, and Strategy

4. Ethicaland Social Issues in Information Systems

PART II:INFORMATION TECHNOLOGY INFRASTRUCTURE

5. ITInfrastructure and Emerging Technologies

6.Foundations of Business Intelligence: Databases and Information Management

7.Telecommunications, the Internet, and Wireless Technology

8. SecuringInformation Systems

PART III: KEYSYSTEM APPLICATIONS FOR THE DIGITAL AGE

9. AchievingOperational Excellence and Customer Intimacy: Enterprise Applications

10.E-commerce: Digital Markets, Digital Goods

11. ManagingKnowledge and Artificial Intelligence

12. EnhancingDecision Making

13. BuildingSystems

14. ManagingProjects

15. ManagingGlobal Systems

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