Marketing Strategy and Competitive Positioning, 8th edition

Understand, formulate and implement rigorous marketing strategies in today’s marketplace

An ideal text for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.

Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you develop an in-depth understanding of how to formulate and implement rigorous marketing strategies, and achieve sustainable competitive positioning.

This book focuses on competitive positioning and includes an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment.

Following the key approach of focusing on two central issues – identifying target markets and creating differential advantage – the book aims to guide you through creating and sustaining superior performance in a competitive marketplace. In this process, it also recognises new target markets that have emerged over the years, increased concern for climate change and disruption from technological advances.