Microeconomics, Global Edition, 9th edition

Published by Pearson (July 29, 2024) © 2024

  • Jeffrey M. Perloff University of California-Berkeley

eTextbook in Pearson+

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In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.
Products list

In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.

Title overview

A market-leading text, Microeconomics presents economic theory in the context of real, data-driven examples, and then helps you develop your intuition through hallmark Solved Problems. The text places emphasis on modern theories, such as industrial organization theory, game theory, and transaction cost theory, which are useful in analyzing actual markets. At the same time, a step-by-step problem-based learning approach demonstrates how to use microeconomic theory to solve business problems and analyze policy.

The 9th Edition, Global Edition, has been substantially updated with new or revised real-world examples, applications and problems. This gives you a practical perspective, seeing how models connect to real-world decisions being made in today's firms and policy debates.

Table of contents

  1. Introduction
  2. Supply and Demand
  3. Applying the Supply-and-Demand Model
  4. Consumer Choice
  5. Applying Consumer Theory
  6. Firms and Production
  7. Costs
  8. Competitive Firms and Markets
  9. Applying the Competitive Model
  10. General Equilibrium and Economic Welfare
  11. Monopoly
  12. Pricing and Advertising
  13. Oligopoly and Monopolistic Competition
  14. Game Theory
  15. Factor Markets
  16. Interest Rates, Investments, and Capital Markets
  17. Uncertainty
  18. Externalities, Open-Access, and Public Goods
  19. Asymmetric Information
  20. Contracts and Moral Hazards

Answers to Selected Questions and Problems

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