<p class="MsoNormal"><span style="font-size:12.0pt;mso-fareast-font-family:&quot;Times New Roman&quot;;color:black">Chapter 1 Marketing: creating customer value and engagement&nbsp; <o:p></o:p></span></p><p class="MsoNormal"><span style="font-size:12.0pt;mso-fareast-font-family:&quot;Times New Roman&quot;;color:black">Chapter 2 Company and marketing strategy&nbsp;<o:p></o:p></span></p><p class="MsoNormal"><span style="font-size:12.0pt;mso-fareast-font-family:&quot;Times New Roman&quot;;color:black">Chapter 3 Analysing the marketing environment&nbsp;<o:p></o:p></span></p><p class="MsoNormal"><span style="font-size:12.0pt;mso-fareast-font-family:&quot;Times New Roman&quot;;color:black">Chapter 4 Marketing research to gain consumer insights&nbsp;<o:p></o:p></span></p><p class="MsoNormal"><span style="font-size:12.0pt;mso-fareast-font-family:&quot;Times New Roman&quot;;color:black">Chapter 5 Sustainable marketing, social responsibility andethics&nbsp;<o:p></o:p></span></p><p class="MsoNormal"><span style="font-size:12.0pt;mso-fareast-font-family:&quot;Times New Roman&quot;;color:black">Chapter 6 Consumer markets and consumer buyer behaviour&nbsp;<o:p></o:p></span></p><p class="MsoNormal"><span style="font-size:12.0pt;mso-fareast-font-family:&quot;Times New Roman&quot;;color:black">Chapter 7 Business markets and business buyer behaviour&nbsp;<o:p></o:p></span></p><p class="MsoNormal"><span style="font-size:12.0pt;mso-fareast-font-family:&quot;Times New Roman&quot;;color:black">Chapter 8 Customer value-driven marketing strategy: creating valuefor target&nbsp;</span><span style="font-size: 12pt;">customers</span></p><p class="MsoNormal"><span style="font-size:12.0pt;mso-fareast-font-family:&quot;Times New Roman&quot;;color:black">Chapter 9 Branding: developing strong brands&nbsp;<o:p></o:p></span></p><p class="MsoNormal"><span style="font-size:12.0pt;mso-fareast-font-family:&quot;Times New Roman&quot;;color:black">Chapter 10 Products and services&nbsp;<o:p></o:p></span></p><p class="MsoNormal"><span style="font-size:12.0pt;mso-fareast-font-family:&quot;Times New Roman&quot;;color:black">Chapter 11 Pricing strategies&nbsp;<o:p></o:p></span></p><p class="MsoNormal"><span style="font-size:12.0pt;mso-fareast-font-family:&quot;Times New Roman&quot;;color:black">Chapter 12 Marketing channels&nbsp;<o:p></o:p></span></p><p class="MsoNormal"><span style="font-size:12.0pt;mso-fareast-font-family:&quot;Times New Roman&quot;;color:black">Chapter 13 Marketing communications&nbsp;<o:p></o:p></span></p><p class="MsoNormal"><span style="font-size:12.0pt;mso-fareast-font-family:&quot;Times New Roman&quot;;color:black">Chapter 14 Creating competitive advantage&nbsp;<o:p></o:p></span></p>

Anders Parment

Philip Kotler

Gary Armstrong

A digital version of the text you can personalize and read online or offline.

eTextbook

Principles of Marketing

Principles of Marketing Scandinavian Edition: Scandinavian Edition

Principles of Marketing, Scandinavian Edition (International eBook)

This product is a bound, printed text book.

Print

Paperback

Principles of Marketing Scandinavian Edition: Scandinavian Edition, 3rd edition

Access details

Features

Details