Published by Pearson (9 March 2026) © 2027
Step into marketing as the rules are rewritten. This Scandinavian edition of Principles of Marketing gives you a practical, human-centered toolkit to create customer value, earn trust, and make smart decisions. You’ll turn insights into strategy, build brands, set prices, choose channels, and communicate across fragmented platforms. Learn to co-create with communities, use influencers wisely, and navigate AI and data ethically. Balance global with local, embed sustainability without greenwashing, and thrive in digital with a dedicated chapter.
Extend learning beyond the classroom. Pearson eText is an easy-to-use digital textbook. It lets students customise how they study and learn with enhanced search and the ability to create flashcards, highlight and add notes all in one place. The mobile app lets students learn wherever life takes them, offline or online.