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Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition, 17th edition
Published by Pearson (July 29, 2024) © 2024
- Fred R David Francis Marion University
- Forest R. David University of Debrecen
£29.99
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£29.99
In this eTextbook — More ways to learn
- More flexible. Start learning right away, on any device.
- More supportive. Get AI explanations and practice questions (select titles).
- More interactive. Bring learning to life with audio, videos, and diagrams.
- More memorable. Make concepts stick with highlights, search, notes, and flashcards.
- More understandable. Translate text into 100+ languages with one tap.
£29.99
In this eTextbook — More ways to learn
- More flexible. Start learning right away, on any device.
- More supportive. Get AI explanations and practice questions (select titles).
- More interactive. Bring learning to life with audio, videos, and diagrams.
- More memorable. Make concepts stick with highlights, search, notes, and flashcards.
- More understandable. Translate text into 100+ languages with one tap.
Title overview
Forundergraduate and graduate courses in strategic management.
Apractical, skills-oriented approach to strategic management
Intoday’s economy, gaining and sustaining a competitive advantage is harder thanever. Strategic Management: A Competitive AdvantageApproach, Concepts and Cases captures the complexity of the current businessenvironment and delivers the latest skills and concepts with unrivaled clarity,helping students develop their own cutting-edge strategy throughskill-developing exercises. It offers more coverage than any other textbook onimportant issues related to business ethics, social responsibility, globaloperations, and sustainability — one of the reasons it is adopted at more than500 colleges and universities worldwide.
Thoroughlyupdated and revised with current research and examples, the 17thEdition helps students and managers effectively formulate andimplement a strategic plan that can lead to a sustainable competitive advantagefor any type of business.
