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Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition, 16th edition
Published by Pearson (August 2, 2024) © 2024
- Thomas L. Wheelen
- J David Hunger
- Alan N. Hoffman Bentley University
- Charles E. Bamford Duke University
£36.99
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£36.99
In this eTextbook — More ways to learn
- More flexible. Start learning right away, on any device.
- More supportive. Get AI explanations and practice questions (select titles).
- More interactive. Bring learning to life with audio, videos, and diagrams.
- More memorable. Make concepts stick with highlights, search, notes, and flashcards.
- More understandable. Translate text into 100+ languages with one tap.
£36.99
In this eTextbook — More ways to learn
- More flexible. Start learning right away, on any device.
- More supportive. Get AI explanations and practice questions (select titles).
- More interactive. Bring learning to life with audio, videos, and diagrams.
- More memorable. Make concepts stick with highlights, search, notes, and flashcards.
- More understandable. Translate text into 100+ languages with one tap.
Title overview
Picking up where popular previous editions left off, Strategic Management and Business Policy further sharpens and modernizes this text's approach. It teaches strategy with an emphasis on globalization, innovation and sustainability. And teaches you the strategic concepts you should know as you face the issues that all organizations must build upon to push their businesses forward.
With new cases, vignettes, examples and statistics in the 16th Edition, you get an extraordinarily well-researched and practically crafted lesson.
