Brand Gap, The: Revised Edition, 2nd edition

Published by New Riders (4 August 2005) © 2006

  • Marty Neumeier
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£26.99
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Details

  • A print text
  • Free shipping
  • Also available for purchase as an ebook from all major ebook resellers, including InformIT.com

Title overview

Table of contents

  • Introduction
  • Discipline 1: Differentiate
  • Discipline 2: Collaborate
  • Discipline 3: Innovate
  • Discipline 4: Validate
  • Discipline 5: Cultivate
  • Take Home Lessons
  • Brand Glossary
  • Acknowledgments
  • Recommended Reading

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