Business in Action, Global Edition, 9th edition

Published by Pearson (14 January 2020) © 2020

  • Courtland L. Bovee
  • John V. Thill
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Title overview

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

A concise and comprehensive introduction to business

Business in Action remains the premier, comprehensive textbook for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, the text incorporates relevant, contemporary examples and trends from the business world. Now 16 chapters (down from 20), the 9th Edition has been streamlined to better match the needs of the course. New material, visuals, and assessment questions cover the full spectrum of contemporary business topics without filler or fluff. So, students can focus on what’s important — developing the skills today’s business leaders are looking for.

Pearson MyLab Business is not included. Students, if Pearson MyLab Business is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Business should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

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Table of contents

  • Chapter 1 Developing a Business Mindset
  • Chapter 2 Economics, Money, and Banking
  • Chapter 3 The Global Marketplace
  • Chapter 4 Business Ethics and Corporate Social Responsibility
  • Chapter 5 Forms of Ownership
  • Chapter 6 Entrepreneurship and Small-Business Ownership
  • Chapter 7 Management Roles, Functions, and Skills
  • Chapter 8 Organization and Teamwork
  • Chapter 9 Production Systems
  • Chapter 10 Employee Motivation
  • Chapter 11 Human Resources Management
  • Chapter 12 The Art and Science of Marketing
  • Chapter 13 Product Management and Pricing Strategies
  • Chapter 14 Customer Communication and Product Distribution
  • Chapter 15 Financial Information and Accounting Concepts
  • Chapter 16 Financial Management and Financial Markets
  • Appendix A Business Law
  • Appendix B Risk Management
  • Appendix C Information Technology
  • Appendix D Personal Finance: Getting Set for Life
  • Glossary

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