From Acorns: How To Build A Brilliant Business, 2nd edition

Published by Pearson (27 December 2012) © 2013

  • Caspian Woods
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  • A print edition

Title overview

Thinking of starting a business? Chances are you will be excited by your ideas, but daunted by what might lie ahead. Most start-up guides make that feeling worse, by overloading you with complex, yet missing out the essentials that you really need to focus on to succeed.

From Acorns is a different kind of book. Free from jargon and full of practical tips from countless entrepreneurs, it’s the only guide that tells you exactly what you need to know – no frills, no complications.

 

This bestselling book includes information not only for small start-ups, but for those with ambitious growth plans who need to plan big financial pitches, initiate and nurture large scale expansions, and, eventually, sell and move on to the next venture.

From Acorns is the no nonsense guide to starting a business – whether your plans or modest or on a grand scale, this book helps you get it right first time around.

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Table of contents

  • 1. Oaks from small acorns grow
  • 2. What is it like?
  • 3. What is an entrepreneur, and am I one?
  • 4. How to become an entrepreneur
  • 5. What’s your motivation?
  • 6. Some very useful skills
  • 7. Your million-pound business idea
  • 8. Turning your idea into a business plan
  • 9. Lower risk ways to start in business
  • 10. Raising finance
  • 11. The dreaded legals
  • 12. Guerrilla marketing
  • 13. Your place or mine?
  • 14. Getting your price right
  • 15. Getting your customers
  • 16. How to become a hot sales person without selling your soul to Lucifer
  • 17. How to win pitches
  • 19. Keeping hold of your cash
  • 20. Aunty Nan’s guide to keeping your books
  • 21. Tax
  • 22. Taking on staff
  • 23. Your growth strategy
  • 24. Dealing with failure
  • 25. Mojo medicine

 

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