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International Business: A Managerial Perspective, Global Edition, 9th edition
Published by Pearson (5 August 2019) © 2020
- Ricky W. Griffin Texas A&M University
- Michael Pustay Texas A&M University
£45.99
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£52.24
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£71.99
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- A print edition
Title overview
For courses in international business.
Successfully prepare students for the international marketplace.
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasises cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organisations worldwide.