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Managerial Economics and Strategy, Global Edition, 2nd edition
Published by Pearson (18 January 2018) © 2019
- Jeffrey M. Perloff University of California-Berkeley
- James A. Brander University of British Columbia
£45.99
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£52.15
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£69.99
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- A print edition
Title overview
A Problem-based Approach that Uses Modern Theories and Real-world Examples
Managerial Economics and Strategy uses real-world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.