Market-Based Management, Pearson New International Edition, 6th edition

Published by Pearson (27 August 2013) © 2014

  • Roger J. Best University of Oregon
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Title overview

For courses in marketing management or marketing strategy.

A focus on how marketing performance, profitability, and strategies affect profit.

Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

Table of contents

  1. 1: Customer Focus, Customer Performance and Profit Impact
  2. 2: Marketing Metrics and Marketing Profitability
  3. 3: Market Potential, Market Demand, and Market Share
  4. 4: The Customer Experience and Value Creation
  5. 5: Market Segmentation and Segmentation Strategies
  6. 6: Competitive Position and Sources of Advantage
  7. 7: Product Positioning, Branding, and Product Line Strategies
  8. 8: Value-Based Pricing and Pricing Strategies
  9. 9: Marketing Channels and Channel Mapping
  10. 10: Portfolio Analysis and Strategic Market Planning
  11. 11: Strategic Defensive Strategies
  12. 12: Strategic Offensive Strategies
  13. 13: Building a Marketing Plan
  14. 14: Marketing Metrics, Performance, and Strategy Implementation
  15. 15: Market-Based Management and Financial Performance

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