Marketing Management: An Asian Perspective, 7th edition
Published by Pearson (November 17, 2017) © 2018
- Philip Kotler Northwestern University
- Kevin Lane Keller Dartmouth College
- Swee Hoon Ang National University of Singapore
- Chin Tiong Tan National University of Singapore
- Siew Meng Leong National University of Singapore
Access details
- Instant access once purchased
- Fulfilled by VitalSource
- For titles accompanied by MyLab/Mastering, this eBook does NOT include access to the platform
Features
- Add notes and highlights
- Search by keyword or page
Details
- A print edition
Title overview
The full text downloaded to your computer
With eBooks you can:
- search for key concepts, words and phrases
- make highlights and notes as you study
- share your notes with friends
eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.
Upon purchase, you'll gain instant access to this eBook.
Time limit
The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
The gold standard for today’s marketing management student.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organisation consistently reflect the latest changes in today’s marketing theory and practice.