Principles of Business Economics, 2nd edition

Published by Financial Times Press (25 August 2006) © 2007

  • Joseph G. Nellis Cranfield School of Management
  • David Parker
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Details

  • A print edition

Title overview

A concise, jargon-free microeconomics text that is ideal for MBA students.

Table of contents

  • 1. Business economics: an overview
  • 2. The analysis of consumer demand
  • 3. The analysis of production costs
  • 4. Analysis of the firm’s supply decision
  • 5. Demand, supply and price determination
  • 6. Analysis of perfectly competitive markets
  • 7. Analysis of monopoly markets
  • 8. Analysis of monopolistically competitive markets
  • 9. Oligopoly
  • 10. Managerial objectives and the firm
  • 11. Understanding competitive strategy
  • 12. Understanding pricing strategies
  • 13. Understanding the market for labour
  • 14. Understanding the market for capital  
  • 15. Understanding the market for natural resources
  • 16. Government and business
  • 17. Business and economic forecasting
  • 18. Business economics – a checklist for managers

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