Principles of Marketing Scandinavian Edition: Scandinavian Edition, 3rd edition

Published by Pearson (7 September 2020) © 2021

  • Anders Parment Stockholm Business School
  • Philip Kotler Northwestern University
  • Gary Armstrong University of North Carolina
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Table of contents

Chapter 1 Marketing: creating customer value and engagement 

Chapter 2 Company and marketing strategy 

Chapter 3 Analysing the marketing environment 

Chapter 4 Marketing research to gain consumer insights 

Chapter 5 Sustainable marketing, social responsibility andethics 

Chapter 6 Consumer markets and consumer buyer behaviour 

Chapter 7 Business markets and business buyer behaviour 

Chapter 8 Customer value-driven marketing strategy: creating valuefor target customers

Chapter 9 Branding: developing strong brands 

Chapter 10 Products and services 

Chapter 11 Pricing strategies 

Chapter 12 Marketing channels 

Chapter 13 Marketing communications 

Chapter 14 Creating competitive advantage 

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