Published by Pearson (9 March 2026) © 2027
Learn how to innovate responsibly and lead with purpose in today’s marketing environment.
Principles of Marketing, Scadinavian Edition, 4th edition is designed to not only help you make sense of the world of marketing at a time of rapid change but also inspire you to make an impact. You’ll learn to understand people beyond the data, create real value, and build brands that earn trust in a fragmented, fast-moving world. With both Scandinavian and global cases, you’ll see how leading firms handle AI shifts, platform fragmentation, sustainability principles, and polarised markets, and how you can too in your own career as a Marketeer.
Extend learning beyond the classroom. Pearson eText is an easy-to-use digital textbook. It lets students customise how they study and learn with enhanced search and the ability to create flashcards, highlight and add notes all in one place. The mobile app lets students learn wherever life takes them, offline or online.
Extend learning beyond the classroom. Pearson eText is an easy-to-use digital textbook. It lets students customise how they study and learn with enhanced search and the ability to create flashcards, highlight and add notes all in one place. The mobile app lets students learn wherever life takes them, offline or online.